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Research papers

Web weaving for global insight managers

The authors argue that as researchers and marketers, our challenge is to harness the power of web technology to fully make the transition from a perceived passive to pivotal role in the organisations strategic unit.

Catalogue: ESOMAR Technovate Conference 2003
Authors: Lucy Thompson, Phil Rushfirth
Company: Nunwood
January 26, 2003
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Citation

Thompson and Rushfirth (2003a, January 26). Web weaving for global insight managers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/web-weaving-for-global-insight-managers